Arve has been passionate about sports for as long as he can remember. As a young man, he was an active soccer player until he was 16, and his interest in the game extended far beyond the field.
He has followed European football since childhood and has always been fascinated by the tactical aspects of the game. Odds came naturally through classic betting slips with his uncle and father, and in his teens he developed a deep interest in how analysis and statistics can give an edge in betting.
As he delved deeper into football, he also became interested in how data can explain and predict the course of matches – which led to a greater understanding of concepts such as xG (expected goals). In recent years, Arve has expanded his horizons to American sports, especially baseball and American football. With his analytical approach and attention to detail, he has built a solid understanding of the player market, ERA in baseball, advanced stats in the NFL and how to find value in the betting market.
Today, Arve is one of the leading voices behind 90minutefamily, where he not only delivers in-depth analysis, but also helps build a community around smarter and more thoughtful betting. With experience from multiple sports, a burning interest in strategy, and an ever-growing knowledge of SEO and digital visibility, he actively works to further develop the platform.
