What started as a passion for MLS has, through systematic and targeted work, developed into something far greater. After a long period of dialogue, documentation of quality and continuous commitment to serious coverage of American soccer, we can now share great news; 90 Minute Family has established a direct dialogue and collaboration with MLS as a central part of the work to develop the league's visibility in Norway.
As far as we have been able to find out, we are the only independent player in Norway with a formal collaboration and direct access to the league organization.
The result of long-term and thorough work
This is not a random breakthrough. Over time, we have built up clear and serious coverage of MLS – with analysis, match reviews and a focus on both the league's development and Norwegian players in the USA.
The work has been noticed.
Through constructive dialogue and a professional approach, we have now had our first meeting with MLS senior management. It has not only given us insight – but also proximity to the decision-making processes that shape the league’s development, as well as invaluable access to further enhance our coverage.
Unique access – faster, deeper and closer
The collaboration includes, among other things:
- Access to press conferences
- Possibility to record wishes for interview subjects
- Direct contact with key people in the MLS organization
- Efficient access to necessary information in a short time
This gives us completely new working conditions. When we publish MLS material in the future, it will be with a completely different emphasis and closeness to the sources than before.
We are stepping up our MLS efforts
This also means that our focus on MLS is now being stepped up significantly.
As the only Norwegian player that covers the league in depth, we want to offer our readers and followers:
- Even more thorough analyses
- Exclusive interviews – especially with Norwegian players in MLS
- Insight into the league's structure, development and strategy
- Reports that go behind the headlines
MLS is experiencing strong growth, both sportingly and commercially. With this approach, we can communicate the development from the inside – not just from the outside.
An important step for 90 Minute Family
For us, this is about more than a collaboration. It's about the ambitions we have for 90MinuteFamily – and about building a platform that delivers serious, credible and up-to-date football journalism.
We look forward to bringing you even closer to Major League Soccer .
This is just the beginning.
