It looked dark for a long time. Six games, zero wins and a Champions League adventure that seemed doomed to ebb before it had really begun. But where many would have given up, Bodø/Glimt did the opposite – and it has proven to be worth hundreds of millions of kroner.
Because after the victories against Manchester City and Atlético Madrid, it's not just football history that has been written. Bodø/Glimt has also recorded around 440 million kroner – and more could come
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From almost out – to jackpot in eight days
Before Christmas, Glimt had three points and no wins. In reality, promotion to the Champions League was all but out of sight. But within eight days in January, everything turned around.
At home at Aspmyra, Manchester City were beaten 3–1. Eight days later, Atlético Madrid were defeated in Madrid. The result? A playoff spot – and around 60 million kroner straight into the club's account in just over a week.
These are numbers that are usually reserved for European giants, not clubs north of the Arctic Circle.
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This is how Glimt has built a Champions League fortune
Just qualifying for the Champions League brings in huge sums of money. For Bodø/Glimt, the income has come from several sources:
Participant bonus: around 348 million kroner
Performance bonus:
Victory: approx. 25 million kroner
Draw: approx. 8 million kroner
Position in the league game (23rd place): approx. 43 million kroner
Further advancement to the playoffs: just over 11 million kroner
When TV rights and marketing money are included in the calculation, the total already lands at around 440 million kroner – before the double match against Inter has even been played.
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Sporting success = financial boost
The Glimt success has not only brought in big money. It has also increased the value of the squad considerably. According to Transfermarkt, the Glimt squad is now valued at 57.1 million euros, equivalent to around 650 million kroner.
This gives the club completely new opportunities – both sporting and strategic – in the years to come.
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Now comes Inter – and more money is at stake
Wednesday at 9:00 PM Bodø/Glimt will host Inter at Aspmyra. The Italian league leader and last year's Champions League finalist are big favorites, but Glimt has shown time and time again that being a favorite means little north of the Arctic Circle.
If Glimt advances from the playoff, the round of 16 awaits – and even bigger payouts from UEFA.
Regardless of the outcome, one thing is already clear:
This Champions League adventure has changed Bodø/Glimt forever – also financially.
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